On the eve of the world-famous brand for the production of baby food announced the appointment of a new face of the brand. It was Lucas Warren from the United States, who won the photo contest from the brand in Instagram. Gerber annually selects a child who will represent the brand and its products.
According to representatives of the company, each new face Gerber should embody the long-standing heritage of the brand. More than 140 thousand photos were sent to the contest, which Gerber launched in Instagram.