Burger King’s Anti-Bullying Ad Is Weirdly Good, And It’ll Seriously Make You Think

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These days, retailers are doing so much more than directly advertising to consumers. They’re also utilizing brand-to-consumer content marketing, a strategy in which brands build more loyalty by releasing inspiring, educational, and interesting content.

In the case of Burger King, the fast food franchise recently released what might be the year’s most powerful anti-bullying ad, and it has everyone talking. The ad follows a format similar to that of the hit show What Would You Do?, in which paid actors bully a teen in front of real Burger King customers while camera crew film their reactions (or lack thereof).

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