The threat of a ticket and fine isn’t always enough to deter drivers from speeding. One popular method of getting people to slow down includes self-monitoring machines that tell the approaching drives how fast they’re going, but Ísafjörður, a town in Iceland, took a more creative approach.
Imagine driving (a little fast) through town, and you see this ahead:
Or perhaps a little boy standing on what appears to be elevated blocks.
Seeing something so unusual might encourage you to slow down — and that’s the entire plan. Environmental Commissioner Ralf Tryll reportedly stumbled across the idea of slowing traffic by using optical illusions. In fact, the idea was originally implemented in India.