The use of animals in advertising-cute, restless, furry creatures-is one of the most effective tools in the Arsenal of advertisers. Seals, dogs, monkeys and other pleasant living creatures guaranteed to cause positive emotions in the viewer.
For this reason, many major brands not only shoot four-legged actors in their advertising, but also build long-term marketing strategies on their images. One of the main distinguishing features of dogs is their loyalty. Brands often turn to this side of four-legged friends.
