Dolly Parton‘s popular dinner attraction Dixie Stampede dropped half of its name in a recent rebranding effort. The event now just goes by Dolly Parton’s Stampede, a sign of shifting cultural norms.
At Stampede, guests sit in an arena and dine on southern food while enjoying live entertainment. Actors and riders compete in a “North vs. South” rodeo with comedy, special effects and acrobatic tricks.
Parton opened Stampede in three different cities: Branson, Mo., Pigeon Forge, Tenn. and Myrtle Beach, S.C. Though similar in concept, each attraction had a different name and theme. For instance, the Myrtle Beach attraction goes by Pirates Voyage and features a sea theme. But parent company World Choice Investments says it’s time to “streamline” the names of the show.
“We provide spectacular family entertainment at a great value,” WCI says in a press release. “We continually listen to our guests and our desire to expand coupled with our desire to stay relevant in today’s changing world led us to simplify our shows.”
